Rating: 4 stars
Nowhere Book Bingo: First in a finished series
CBR16 Sweet Books: New (new author AND first time reading romance in Swedish)
Financial bad boy and seemingly ruthless venture capitalist David Hammar is a self-made man and has acquired his wealth and power for one purpose, which he is close to achieving. He is determined to take over Investum, one of the biggest companies in Sweden, owned and controlled by the powerful De la Grip family. Since the takeover might go smoother if his company has at least one member of the family on their side, he arranges to meet the daughter of the family, Natalia De la Grip, for a business lunch.
Natalia is extremely good at her job and keeps getting great references from current and previous employers. Working as a financial analyst, she desperately wants to prove herself capable and skilled enough to earn a place on the board of Investum. After her fiancée left her, she more or less lives at her work. She has no idea why David Hammar, considered a dangerous young upstart by her father, would want to meet with her, but is curious enough to go to the appointment (especially after her best friend Åsa goes on about how handsome and sexy David is). It doesn't take David long to conclude that Natalia is far too eager to please her father to ever betray the family name and join his revenge plot. The two have undeniable chemistry, however, and although he knows it's a terrible idea, he goes out of his way to do her a personal favour, even though he should forget about her and continue with his takeover plans.
Natalia knows her father and brother consider David Hammar some sort of personal nemesis, but when he claims to have double-booked so he won't be able to attend a concert (this is a total lie), offering her the tickets instead (an intimate concert with her favourite artist), they start texting, and soon he's invited her to dinner, which ends with them spending a passionate night together. It's only supposed to be one single night (the Swedish title of the book, in fact), but despite both knowing it's a terrible idea, they keep meeting and gradually falling for one another. David's best friend and business partner, Michel, is deeply uncomfortable about the rapidly escalating situation and keeps asking his friend to let Natalia down gently, before she discovers he's been lying to her the whole time, and his major personal and professional motivation is to ruin her family.
So this book has been on my actual physical bookshelf since 2016. I tracked down a copy and bought it in paperback after reading this very favourable review over on Smart Bitches, Trashy Books, and since then it's lingered unread. More fool me, this book was a cracking read, with so many soap opera elements. It not only kept me up far too late at night reading after I started reading it, but I spent most of a Sunday doing almost nothing but reading to finish it.
I'm trying to severely limit my reading challenges this year, after a few years of having most of my reading choices dictated by them. Nevertheless, I need to set myself SOME guidelines, especially to keep chipping away at my TBR list, and one of the goals I've set for myself is to read at least one of the Swedish or Norwegian books on my shelf per month. I barely ever read anything but English, which I'm starting to feel rather guilty about, especially considering how many Norwegian and Swedish language books have accumulated on my shelves. I've made some attempts at reading Norwegian contemporary fiction, much of it very critically lauded, and with very few exceptions, I'm bored senseless. One would think the answer would instead be to read the genres I enjoy in my first and second languages, especially since I literally already bought and paid for the books. Romance, fantasy, historical fiction - it's all there, being ignored because of all the shiny English-language books I let distract me.
TL, DR - I decided to finally read this book, and should clearly have done so sooner. Ahrnstedt started out writing historical romances (must see if I can track those down as well) and it clearly made her good at research. I don't know all that much about high finance or corporate shenanigans, but all of the stuff included in the book felt very realistic. It probably doesn't hurt that I spent much of the second half of last year finally watching all four seasons of Succession. So many deplorable rich people, intrigue, double-dealing, and betrayal. It made all of the stuff that happens in this book seem highly plausible.
Being used to reading English-language romance, I'm used to there being only one or maybe two POV characters. We usually only get the story from the heroine and/or hero's perspective. Here, Ahrnstedt gives us insight into quite a few characters, not just Natalia and David, our protagonists, but also Natalia's best friend, Åsa; David's best friend and business partner, Michel, occasionally also one of Natalia's brothers. There's a also very slow-burn secondary romance developed between Åsa and Michel, who used to be friends in their university days.
Because of some seriously bad stuff in his and his family's past, David's anger towards Gustav and Peter De la Grip (Natalia's father and eldest brother) is understandable, but even his best friend and partner doesn't know the full extent of his animosity and why he's so determined to take over their company and ruin their lives. He keeps being told by his best friend and mentor that vengeance won't actually give him the satisfaction he thinks it will, especially if it means absolutely devastating a woman he clearly cares for. It takes him a long time to realise that they are correct.
Natalia is a very engaging romance heroine. She's driven and very competent, and while I don't know anything about high finance, the author clearly did her research and shows us in a number of ways, rather than just telling us how capable Natalia is. She really wants to work for the family business, unfortunately, her father, the CEO of Investum, is infamously sexist and doesn't believe women can hack it in business. He keeps proving this to himself by occasionally hiring women, making it so difficult for them to do their jobs, ending with them quitting, usually utterly crushed. The only one of his children he even vaguely has to have time for is his eldest son and heir, Peter, and only because he wouldn't dare do anything to piss off dear old dad.
Both Natalia's mother and Peter's wife are women who support Gustav's old-fashioned and draconian view of gender roles, happily staying at home and expressing disbelief over women like Natalia who want careers and professional recognition. Why can't she just find herself a nice, rich husband who will support her, so she can live a life of leisure and settle down to have babies?
Basically, if Natalia wasn't so likable, I think I would be entirely in David's corner, cheering on his plan to take down and humiliate the De la Grip family, who are also part of the Swedish nobility and pretty much perfect examples of selfish and clueless rich assholes. Natalia has always felt like the odd one out of her family. The only one who seems to care for her at all is her younger brother Alexander, the handsome wastrel son who revels in drinking and carousing and never seems to stay in one place for very long. Her only friend is another driven career woman, who due to terrible personal losses early in life, seems to have difficulties showing affection or closeness to anyone (and hence acts like a b*tch a lot of the time when Natalia could use support).
Becoming more socialist with every passing day, a plot to take down and humiliate rich people very much appeals to me. The fact that David is a superwealthy venture capitalist tarnishes his halo a tad, and he ends up really breaking Natalia's heart. I do not think he groveled nearly enough towards the end of this novel and that Natalia was far too quick to forgive him for his many thoughtless actions, which is why I can't rate this higher than four stars. That, and the book just felt too long. I'm very glad I have the next two books in the series on my bookshelf, though. The next one is about Alexander, the playboy who is apparently haunted by mysterious shit, and a beautiful doctor lady who works in wartorn countries, and who from their encounters in this book seems to loathe him. So that promises to be fun.
Judging a book by its cover: It's not that the red evening dress on the cover isn't striking, and I love the way it flows down like some lush wave to the bottom of the cover image, but our heroine wears exactly one red dress over the course of the story, and there is a detailed description of how much leg said dress shows. This dress, for all its prettiness, shows absolutely no leg.
Crossposted on Cannonball Read
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